My communications team and I were asked to develop and present a creative brief that responds to the client brief we received from our assigned NGO, Los Argonautas (a non-profit located in Madrid that focused on showcasing the elderly in a positive way). In this strategic phase of campaign development, we needed to determine the communication campaign objectives in the mid and long term. As well develop a final presentation that showcased the execution of our transmedia campaign and its impact measurements.
*Presented as part of the Visual and Digital Media Masters program for the course "Digital Media Culture" at IE University in Madrid, Spain*
Campaign Video:
Presentation on the "Strategic Content Plan"
Creative Brief: