As part of the Masters in Visual and Digital Media at IE University, our first task was to create a Communications Agency to give our team a solidified identity throughout our Master’s program. We defined our team as a digital and interactive communications agency that builds brands, innovates compelling campaigns, and produces captivating content. Below is my team's (M.A.D. Communications) Brand Identity Guidelines book that was published during our first term.
*Presented as part of the Visual and Digital Media Masters program for the course "Graphic Design" and "Branding" at IE University in Madrid, Spain*